We maximize
e-commerce
returns
Yellow Grape has been pushing the boundaries of what is possible for 10 years. With resounding results. Customers shot through the roof, won prizes and has now grown into a more than 45-member Yellowfamily. From the heart of Amsterdam, they still do what they are good at and what makes them happy: building next level e-commerce strategies for online retailers and travel organisations.
Success stands or falls with synergy. This goes beyond realising synergy between the different parts of the e-commerce strategy. Equally important is the synergy with customers' business operations. It is this strategic focus that makes Yellow Grape unique. The strategic analyzes are largely based on figures, just as the final strategy relies entirely on data. They build go-to-market plans for existing companies and new initiatives.
In the past, managing marketing channels was based on a good feeling. That time is thankfully over. Today, data is the starting point. Our data proposition is the basis of our growth and brand awareness, and more importantly: that of our customers. We collect and centralize data from various channels to be able to apply personalization in marketing on a large scale. Squeezely is the central storage point, where data from different sources comes together. We combine data intelligence with creative entrepreneurship. Retention plays a key role here. Our motto is therefore: those who want long-term profit, focus on retention.
Generating traffic costs money and is therefore a classic cost-benefit story. Anyone who shoots hail also invests in visitors that yield nothing. That is why we invest in the channel mix that is most profitable for our customer's webshop.
Optimizing traffic and finding synergy between channels is our trademark. Here too, our data proposition comes into play. Within Squeezely, customer profiles and target groups are built, which we then deploy within the right marketing channels. This allows us to target very specifically, personalize customer journeys from A to Z and build sustainable retention flows.
Conversion is the sum of many factors. Traffic, relevance, personalization, design… If you want to get the most out of it, you can control all parameters and ensure optimal synergy. We know how to combine personalization and design extremely well and tweak it to perfection. That is the secret of the Grape.
Do you want to read more about YellowGrape, check out their case with Traveldeal
