Pushing the boundaries of personalisation and maximizing conversion
The success of an online retailer depends heavily on the customer experience. The better you cater to customer needs, the faster they find what they're looking for. In addition, a solid (digital) experience bolsters customer engagement and strengthens customer loyalty. To provide your visitors with a flawless customer experience at all times, not only personalisation but also optimal search functionality is crucial. And with Squeezely Search, achieving this is well within your grasp.
Squeezely Search is an add-on of Squeezely that enriches customer experience and maximizes conversions. The tool includes features for personalised on-site search, product recommendations, and optimised merchandising, which streamline the search process on your website. And therein lies significant potential, as 80% of visitors who use the search bar have a genuine buying intent.
This technology empowers you to push specific products in search results, influence the order in which products are displayed, and customise search results based on your visitors' preferences. This offers numerous benefits to both you and your customers. While your website visitors swiftly pinpoint the right product and enjoy an optimal site experience, you reap the benefits of better inventory management and higher conversion rates.
A good customer experience begins with data collection and customer recognition. The CDP Squeezely accomplishes this by collecting and merging first-party data from various sources into comprehensive 360-degree customer profiles. It provides insights into where your customers are, what they desire, and at which stage they are in the buying process. With Squeezely's arsenal of innovative personalisation tools, you can intelligently respond to these insights across channels. Examples include successful use cases like timely reminder emails for abandoned shopping carts, interesting product recommendations, and persuasive messages that nudge customers in the right direction. With Squeezely, every interaction becomes an opportunity to make an impact and lay an important foundation for improving customer experiences.
Yet, in addition to personalisation, the overall customer experience is also influenced by the design and functionality of your website. Squeezely empowers you to optimise this by crafting a website that adapts to each individual visitor. However, there is a specific aspect where many retailers using a CDP can still improve — and that is the search functionality. Despite only 10% of your visitors start their customer journey in the search bar, they account for an average of 50% of your revenue. Moreover, customers actively using the search bar are five times more likely to make a purchase than those who don't use it. Imagine the impact you could create by personalising this part of your website...
By enriching Squeezely with the Search features, a Customer Data Platform emerges that takes your ambitions to the next level. Infusing customer recognition into the search functionality pushes the boundaries of personalisation into one of the most crucial elements of your website. By personalising results pages based on customer profiles, you elevate the relevance of your offerings and enable customers to locate what they are looking for even quicker.
Additionally, with Squeezely Search you gain more control over your inventory. Through the merchandising feature, you can push products to specific target groups or reduce the prominence for items when your stock is running low. You set the rules, the system does the work.
What's more frustrating than a results page filled with irrelevant results? A page that shows no results at all.
To ensure maximum visibility and relevance, Squeezely Search is equipped with innovative techniques. It automatically corrects spelling mistakes in search queries, considers synonyms, and supports multiple languages. And if a search query is too specific or the desired product is out of stock, the system automatically shows your visitors the best-fitting alternatives. An optimal customer experience guaranteed!
As an online retailer, perpetually enhancing customer experiences is paramount. The functionalities of Squeezely Search provide the perfect solution for this endeavor. By enriching your CDP with the Squeezely Search technology, you amplify the impact on the on-site customer experience, gain more control over your inventory, and elevate the success of your personalization strategy.
Ready to Dive into Optimizing Your Customer Experiences? Click below to book a demo or initiate a chat if you're already using Squeezely.
