With the Conversions API, you synchronise first-party data in real-time from Squeezely to Meta and back. This leads to higher match rates (EMQ scores), reaching larger audiences, and improving the relevance of your advertising campaigns on Facebook and Instagram.
why

Future-proof first-party data solution

Third-party cookies are on their way out, and this has significant implications for data collection and online advertising. We are becoming more reliant on first-party data and the data exchange solutions that advertising platforms themselves provide. With Squeezely's Meta Conversions API, you ensure that your Facebook and Instagram campaigns continue to receive the right data—even when third-party cookies are blocked.

GDPR-compliant

With the Meta Conversions API, you only use first-party data, making you fully GDPR-compliant. This allows you to continue using customer data securely for advertising purposes, even when first-party cookies are not available.

EMQ dashboard

Squeezely's Conversions API comes with a clear EMQ dashboard. Here, you'll find EMQ scores that indicate how accurately events are matched with Meta user profiles. The higher this score, the more valuable the events and the cleaner your data.

Continuous optimisation

Because your Meta campaigns receive purer data, match rates increase, and conversion measurements become more precise. This makes optimization easier and leads to better results. Not only in Meta, but also through other channels.

how

Connecting events with profiles through matching keys

Squeezely's Meta Pro connector enriches pixel data with a line of code that assigns matching keys (e.g., email addresses) to events (e.g., viewing a product). In other words, the behavior of an (anonymous) Meta user is linked to a profile. The connector then sends this information via the server as a complete package in real-time to Meta, where it becomes available for advertising purposes.

The uniqueness of the Meta Pro app lies in its two-way data exchange. This means that relevant data generated by your social advertisements is also synchronised back to Squeezely. This automatically adds new customer profiles to your database, opening up new opportunities to follow up with prospects and customers with relevant messages via email, social media, or other channels.

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