Gain even deeper insights into your target audiences, their purchasing behaviour, and customer lifespans with Squeezely's RFM module. Utilise these insights to enhance customer lifetime value through targeted campaigns for each segment.
why

Enhanced CLV through segmentation

Want to find out how valuable your customers truly are? And which target audiences to focus on for maximum profit? The RFM module makes it all clear for you. The app reveals how your customers score on different factors, enabling you to set up targeted campaigns in Squeezely. Think of a reactivation campaign for customers who haven't made a purchase in a while but used to order regularly in the past. Or an email with an incentive to a segment of loyal customers to boost your revenue. Whoever your target customers are, with the RFM module, you always hit the mark.

User-friendly dashboard

The RFM module functions as an add-on within Squeezely, making all insights available in the CDP. In the user-friendly dashboard, you can quickly see the values your customers possess and how they relate to each other. Additionally, the scores help you identify interesting target groups and understand their purchasing behaviour.

Precise segmentation

Based on scores, the RFM module automatically categorises your customers into different segments. Think of promising customers, new customers, and customers who require attention. The segment criteria are predefined but can be easily edited manually. Copy the segment as a target audience to Squeezely, and you can start using it right away.

Real-time data synchronisation

The built-in connection ensures that data from Squeezely is available in real-time for the RFM model. This means that the analyses also consider the most up-to-date customer data. Conversely, the effects of your personalisations in Squeezely are reflected in changing scores.

how

Smart behavioural analyses

The RFM app analyses all your customers' purchases over the past 12 months based on recency, frequency, and monetary value, and compares them to the average. It then calculates a score from 1 to 5 for each factor, with 1 being the lowest and 5 the highest. Based on this, the module automatically categorises your customers into segments, which are immediately available as target audiences in Squeezely. Think of promising customers with a recent high-value purchase but low frequency. Or customers you're at risk of losing, indicated by a low recency score.

What sets the RFM module apart is that it takes into account three different aspects of buying behaviour and places each score in perspective. This provides an objective view, allowing you to pinpoint where there's room for improvement in specific segments.

SCREENSHOTS

No items found.

B2B Lead Identification

Never miss a lead and enhance the relevance of your campaigns with B2B Lead Identification. This technology helps you identify potential customers and guide them towards conversion with the right content.

Learn more

Tripolis

Create personalised content flows and enhance the relevance of your communication with Webpower's marketing automation software. Connect Webpower with Squeezely and you will sitting on a goldmine.

Learn more

Squeezely Search

The search functionality on your website is a crucial driver of conversions. With the features of Squeezely Search, you optimize search results and product listings on your website, maximizing both relevance and profit. Add your data from Squeezely to the mix, and you create the optimal on-site experience for every customer.

Learn more

Eazy.im

Eazy is the solution for optimising your customer service. With Eazy, you connect all your communication channels and customer data into one Multi-Channel Inbox, easily distribute tasks among your team members, and achieve the best omni-channel customer experiences.

Learn more

Meta Pro

With the Conversions API, you synchronise first-party data in real-time from Squeezely to Meta and back. This leads to higher match rates (EMQ scores), reaching larger audiences, and improving the relevance of your advertising campaigns on Facebook and Instagram.

Learn more

DotDigital

DotDigital provides omnichannel marketing solutions for the best customer experiences. Enhance these solutions with first-party data from Squeezely to communicate even more effectively with customers, enhance customer engagement, and increase your revenue.

Learn more

Spotler Mail+

Email becomes truly powerful when you feed it with up-to-date customer data and have the right tools at your disposal. With Spotler Mail+ and Squeezely, you make the most of your email and achieve the best results.

Learn more

Spitche

With Spitche's Loyalty solution, you leverage loyal customers to grow your brand. Set up reward programs to enhance customer engagement and turn your customers into loyal ambassadors. Integrate this end-to-end solution with Squeezely to leverage all customer data to the fullest and contiously optimise results.

Learn more

Book a free demo right away

Book a demo